A complete digital transformation for a handcrafted Italian jewellery brand — redesigning the experience, rebuilding the platform, and unlocking organic visibility.
Marco De Luca is a Roman jewellery designer whose handcrafted pieces have appeared in major international films and on the wrists of celebrities worldwide. Yet his digital presence didn't reflect the prestige of the brand.
The existing site suffered from fragmented navigation, an unclear e-commerce path, near-zero SEO visibility and a visual identity that failed to communicate the brand's artisan craftsmanship — leaving visitors and search engines alike without a clear signal.
Every decision — from page architecture to keyword strategy — served one goal: turning a beautiful brand into a high-performing digital business.
We redesigned the entire visual and interaction layer to create a premium editorial experience that honours the brand's Italian craftsmanship.
Built on a robust WooCommerce stack with a fully custom theme, delivering a fast, maintainable platform the client can manage independently.
Built organic visibility from the ground up — targeting high-intent jewellery buyers in Italy and international luxury markets.
Same brand. Entirely new digital experience.
Let's talk about what a full digital transformation could do for your business.